Update: As of 10/14 our page checker now reports that Acerno’s policy has changed again to read that information will be kept for one year, not three years. Good news!
Back in August, I posted about Acerno shortening its data retention policy from three years to one year, bringing it in line with its parent company, Akamai, and an emerging one-year standard among the major players.
Now it looks like they’ve reconsidered.
Oddly enough, Acerno didn’t deem either of the changes to be material enough to highlight in any way, despite an oblique promise (elsewhere in the policy) to at least note the date of an update:
At a moment when transparency and consistency should be paramount, it’s a surprise to find Akamai, industry leader and NAI-member, moving (quietly) in the wrong direction.