I’m pleased but not satisfied with the initial user feedback on the PrivacyChoice Bookmark. Here’s the punchline:
An near 80% recommendation rate is good, but can and will be improved, mostly by making things more clear.
We also learned in this survey:
- The video can be a lot better, particularly if we strip out the explanation of how to get a bookmark bar into a separate video.
- It’s important to keep our eye on popups and messages the user sees during the opt-out process. We’re still working these issues on Internet Explorer.
- We need to make it easier to escape the process, and will be pushing an “exit” button shortly.
- Feedback is wonderful, so we’re building the survey right into the bookmark process. I’ll be upgrading the survey methodology and question forms, too.