The PrivacyChoice Bookmark: Early user feedback (not bad)

September 17, 2010

I’m pleased but not satisfied with the initial user feedback on the PrivacyChoice Bookmark. Here’s the punchline:

An near 80% recommendation rate is good, but can and will be improved, mostly by making things more clear.

We also learned in this survey:

  1. The video can be a lot better, particularly if we strip out the explanation of how to get a bookmark bar into a separate video.
  2. It’s important to keep our eye on popups and messages the user sees during the opt-out process. We’re still working these issues on Internet Explorer.
  3. We need to make it easier to escape the process, and will be pushing an “exit” button shortly.
  4. Feedback is wonderful, so we’re building the survey right into the bookmark process. I’ll be upgrading the survey methodology and question forms, too.
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