Online Behavioral Advertising Checklist: Seeking Input

June 11, 2010

After compiling the PrivacyChoice Index and interacting with dozens of ad networks and data companies about consumer privacy, it seemed like it would be useful to publish a checklist of practices and policies applicable to companies engaged in online behavioral advertising. No doubt this is incomplete, and some of the recommendations may be controversial, but it’s a start.

Your input will be appreciated, either in the comments here or privately by email. I’m particularly interested in input from data practitioners who are on the front line implementing privacy processes. If you believe in the self-regulatory effort, I hope you agree that sharing best practices will work to benefit all players, including ad networks, data companies, advertisers and more informed and capable consumers.

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