Flash-cookie opt-outs: The VideoEgg Example

March 12, 2010

In an earlier post I was critical of VideoEgg’s opt-out implementation, but with their latest upgrade, they now have one of the easiest and most durable opt-out processes of any ad network. Unlike many ad companies that bury the opt-out link in the text of their privacy policy, VideoEgg presents it at the top of the privacy statement, in an easy to use button. VideoEgg links to this policy from every page on their site (including the homepage) with the title, “Privacy Policy and Opt-out.” And most importantly, because the opt-out is maintained using a Flash cookie, it stays in place even when a user clears their normal browser cookies.

Here’s an idea for how VideoEgg can build on this good work:  Why not join the Network Advertising Initiative and help the rest of the industry adopt Flash cookie opt-outs? This will involve a significant change to the NAI’s opt-out framework, but would be an ideal way to ensure that consumer choices remain persistent without the burden of installing browser add-ons.

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