Introducing the Tracking Company Index

January 15, 2010

What?

The PrivacyChoice Tracking Company Index.

A comprehensive database of information about the privacy practices and policies of hundreds of ad delivery and targeting companies.

For starters: company summaries and privacy contacts, sites where seen, known data methodologies (including Flash cookies), industry oversight, opt-out processes (including opt-out cookie lifetime) and privacy policy highlights.

For Whom?

Responsible websites and ad networks, curious consumers, principled advertisers, industry overseers, consumer advocates, privacy-tool developers and academic researchers.

Why?

Transparency promotes accountability.

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