Good trend beginning? interCLICK kills their Flash cookies

October 26, 2009

interCLICK confirmed this morning they are no longer using Flash cookies for ad targeting, and have conformed their privacy policy accordingly. It sounds like this is part of the NAI’s efforts to rein in the use of this technology among NAI members; even with disclosure, use of Flash cookies just doesn’t line up with consumer expectations about their ability to control ad targeting.

With our own Flash-cookie monitoring underway, we will keep an eye on which networks continue to use them. As a matter of disclosure, ad networks continuing to write Flash cookies for any purpose should make a statement either way as to whether they are used for ad targeting purposes.

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2 Responses to “Good trend beginning? interCLICK kills their Flash cookies”

  1. free Says:

    what was the problem of flash cookies?


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