How do the most trusted companies enable third-party tracking?

September 17, 2009

According to a survey sponsored by TRUSTe, here are the top ten brands most trusted by consumers when it comes to privacy. Just for grins, here are links to the privacychoice profiles for their websites (where we have them already). This lets you see how the most trusted brands enable third-party tracking, a practice largely invisible to consumers.

eBay
Verizon
USPS
WebMD
IBM
Procter & Gamble
Nationwide
Intuit
Yahoo!
Facebook

Some of these companies have pretty long lists of third party trackers on their sites, with some serious holes in their privacy practices (concerns highlighted in our new interface).

As TRUSTe notes, 8 out of 10 are TRUSTe certified, at least as to their own privacy policies. What does TRUSTe certify about the practices of trackers enabled on these trusted sites?

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