Adobe buys Omniture: hope for a Flash-cookie fix?

September 16, 2009

Adobe is buying Omniture, which seems like a good idea for a number of reasons that David Cancel has cogently pointed out.

Here’s another good reason:  if Adobe wants to be in the analytics business, then it’s going to matter to them more whether they have the trust of the consumers whose behavior they want to track. For that reason, they should fix the privacy issues with Flash cookies now.

By “fix” I mean, for starters, every Flash install should offer an extension to the browser to give you at least the same visibility and control as you have over regular cookies. Browser makers should have built this in this a long time ago, but if they won’t, Adobe should.

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