In the last week, we saw two interesting changes to privacy policies that we track (and these are now updated in our database):
Fetchback formerly had no deletion requirement for user information, and now deletes all information after 1 year. It seems like there’s a lot of momentum around 1 year as the maximum retention period, at least among the minority of tracking companies that have any kind of deletion policy. See the prior post on this topic.
interclick now includes a reference to their use of Flash cookies (acknowledging that these are not deleted through normal browser privacy processes). At least their statement promises (or at least implies) that if you follow their normal process (regular cookies) you will be opted out of all tracking, including Flash cookies. (See the prior post on this important topic.)