* Google’s use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.
So, now that we’re three months past the announcement, just how many AdSense sites have complied with this directive and opted-in to interest based advertising?
That’s a wide variation, but even if you take the high one, you’re still talking about what’s likely a small percentage of the total number of AdSense sites, although potentially a high percentage of AdSense traffic (only Google knows).
Does this reflect publisher hesitation about behavioral targeting? Uncertain impact on ad revenue? Inattention? AdSense malaise?
NB This decidedly unscientific exercise depends on the construction of my search query, which no doubt may be interpreted differently by each search engine. Here’s the query:
The idea is to only capture pages that (1) are site privacy policies; and (2) either have the URL in searchable text or have the URL as a hypertext link.
If there are any search experts out there with suggestions on how this query could be structured better, please let me know!