Burst Media and richrelevance join the NAI

June 19, 2009

Two new additions noted today on the Network Advertising Initiative site:  Burst Media (display advertising for the long tail) and richrelevance(product recommendations for retail sites). It’s particularly interesting to see richrelevance here, since you wouldn’t think of them as a “network” unless the user information gathered on individual retail sites is leveraged across other sites using their technology. A quick review of their site didn’t reveal whether information is used across sites in this way; you might not expect larger retailers to participate in a way that  benefits competitors.

These sites are now up to date in the privacychoice database, and you can see summaries of their privacy policies here. Something tells me that we’re going to see a flood of new NAI members in the next few months.

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One Response to “Burst Media and richrelevance join the NAI”


  1. […] Burst Media and richrelevance join the NAI […]


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