Compare the privacy policies of the top 10 ad networks

June 18, 2009

This blog has been quiet lately, since we’ve been hard at work on the next phase of the privacychoice service — a consumer-friendly presentation of the privacy policies of hundreds of companies that collect information across websites. We’re not quite ready to take off the wraps, but since online privacy is the focus of some important hearings on Capitol Hill today, I thought it might be useful to give readers a quick preview:

10 Top Ad Network Policies Compared

As you can see, we’ve lined up the stated policies of the top ad networks based on five key areas: Anonymity, Sharing, Oversight, Sensitivity and Deletion. We haven’t focused on areas where their disclosures are largely uniform and most likely less relevant to consumers — security of information, transfer upon change of control and such.

Stay tuned for more detailed research across the entire set of companies we have reviewed. As always, input is much appreciated!


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