One thing that may be less clear in the new version– what user information is provided to advertisers?
Mindset Media, LLC is an online
advertising network that delivers Advertisers’ ads on Publishers’ Sites to mass audiences of anonymous Sitevisitors who have specificpersonality traits, or Mindsets ,in common.
Mindset Media respects the right of all internet users to privacy, and we respect the relationship between
Publishersand their Sitevisitors. Consequently, we have developed this statement to detail the ways we collect and use data throughout our Network.
Data Collection and Usage
Personally Identifiable Information (“PII”)
Personally identifiable information is data that can be used to identify a specific internet user and may include the user’s name, address, telephone number, and email address. Mindset Media does not collect or use personally identifiable information about visitors to
Sitesin our Network.
Non-Personally Identifiable Information (“Non-PII”)
Non-personally identifiable information is data that, by itself, cannot be used to identify a specific internet user and may include browser type, operating system, address of a specific web page, and time that a specific web page was requested. Mindset Media collects and uses only non-personally identifiable information about visitors to
Sitesin our Network.
Disclosure of Information
Mindset Media may disclose information as follows:
1.To Advertisersin theNetwork, as aggregated audienceprofiling information for planningand assessment of campaign performance,and as auditinformation on specific ad presentationsfor validation of ad andaudience delivery.
To Publishers in the Network, as aggregated audience profiling information for site performance and inventory delivery, and as audit information for validation of ad and audience delivery.
- To Mindset Media employees and service providers, as required to provide business and technical support to us. All employees and service providers are signators to our non-disclosure agreement or are similarly bound by professional requirements.
- To law enforcement or other governmental agencies, as required by law
In order to
deliver targeted advertisements, Mindset Media must retainNon-PII on visitors to Sitesin our Network. Mindset Media will not retain information on any Sitevisits for more than two years.
Publishers in our Network may use web beacons to help us gather Non-PII on visitors to
Sitesin our Network. Web beacons are clear 1×1 pixels that appear invisible to web users.Mindset Media will never use web beacons to collect personally identifiable information from Visitorsto Sitesin our Network.
targeting. Cookies are small text files that are stored on the computers that visit Sitesin our Network. The cookies allow us to associate timecodesand URLs of pageviews in the Networkwith anonymous IDs of Sitevisitors. We cannotand do not use our cookies to obtain any personally identifiable information.
Visitors to sites in
theNetwork may also choose to opt out of the Mindset Media Network through our industry-standard cookie opt-out program. Alternatively, Visitorsmay also choose to opt out of the Mindset Media Network through the Network Advertising Initiative’s Consumer Opt-out Program.
Although there is always a risk of unauthorized or uncontrollable access to any computer system, Mindset Media takes security very seriously. Mindset Media maintains security measures to protect our data from unauthorized access, loss, alteration, or misuse. These measures include physical, technical, and managerial procedures necessary to ensure information security.
Mindset Media is a member of the Interactive Advertising Bureau (IAB) and complies with the IAB’s privacy standards
and guidelines for advertising units.
For more information on the Interactive Advertising Bureau, please visit them at: www.iab.net.
Mindset Media is a Full Compliance Member of the Network Advertising Initiative (NAI
) and participates in the NAI’s industry-standardconsumer opt-out program.
For more information on the Network Advertising Initiative and its consumer opt-out program, please visit www.networkadvertising.org.
Additional Notices and Disclosures
Third Party Organizations
From time to time, Mindset Media partners with select organizations to help us improve the quality of our services. We will not request, or knowingly accept or retain, any PII from these organizations.
If you have questions or concerns about any third party we work with, please contact us.
Changes to Privacy
Sale of Assets
In the event that Mindset Media is acquired by another company, we may transfer any or all information to the acquiring organization.
Questions and Comments
Mindset Media, LLC
828 S. Broadway
Tarrytown, NY 10591