Best practices for opt-outs: looking for input

May 1, 2009

After a number of conversations this week with ad networks, and seeing the wide variety of approaches networks take to the process, I gathered in one place a list of best practices for implementing consumer opt-outs. My hope here is to provide a handy reference to the chief privacy officers and other folks at ad networks who are on the line to make opt-outs work effectively for consumers.

This is a first draft, and will benefit from your comments, suggestions and links to exemplary opt-outs. If anyone knows of other lists like this, please forward those so I can add links.

Check it out!


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