I can report that the folks at Lotame have been quite responsive to the the questions raised in prior posts. Here’s the update:
Where we still disagree is on whether they should retain the express promise in their privacy statement. Lotame and the NAI are comfortable not including the statement, since a user can find it on the NAI site. My take is that if that’s the policy, why not say it, since it reassures consumers and establishes a stronger record of the policy? What’s the downside?
How’s this for a compromise — Charles Curran at the NAI should create a single page in human readable form (plain english) that includes the binding NAI rules, and all the NAI members can directly link to it.
PS I’m not talking about this page, I’m talking about a page that actually summarizes the rules in this document (PDF). It can’t hurt to have that available for members of Congress and would-be regulators, so they can really see a commitment to consumer understanding and choice. I’ll even volunteer to write the summary!
Second, Lotame has added very useful content to their opt-out process, including links to other opt-out resources (including the privacychoice opt-out wizard). Highly commendable and, in a competitive sense, smart — if a consumer is opting out of your ad network, why not let them opt out of competing networks as well?
UPDATE: I just noticed that Lotame also added a very helpful and prominent opt-out button on the top page of their website. They’re setting a terrific example and I hope and expect to see more networks follow them and Media-Six-Degrees.