Google today on behavioral targeting: it’s going to be huge

April 16, 2009

From MG Siegler’s incredibly handy summary at TechCrunch:

Too early to give insights in interest-based advertising (recently launched). But they think it’s going to be huge — much more targeted interest.

Emphasis mine, and he’s right — Google’s going to do quite well with BT.

Now, what does it mean for the consumer (besides more relevant advertising)?

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