Opt-outs come in many flavors

April 12, 2009

This good post by Gary Reichel on makeuseof.com is a reminder that opt-ing out of online tracking is merely one dimension in your overall relationship with advertising and marketing in the modern world.  In the round-up he covers how to opt out of receiving catalogs, unsolicited telephone calls and online tracking.  It’s surprisingly easy (almost as easy as the privacy choice wizard).

It’s no secret that firms have been buying and selling slices of behavioral data for years — buy from catalogs and the amount of bulk mail you receive inevitably grows.  The do-not-call registry has grown rapidly, reflecting  the sheer ease of signing up, the intrusiveness of the marketing behavior and the government’s legal authority to enforce compliance.  

Behavioral profiling online presents  a different level and kind of intrusiveness — less directly interruptive but of equal or greater concern for many, given the depth of information gathered and its potential use across an entire spectrum of marketing and advertising activities.


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