AdSense publishers: we’re all in this together

March 25, 2009


Google published some clarifications for AdSense publishers on the new interest-based targeting program.  This one caught by eye:

However, even if you choose to opt out of displaying ads based on interest categories now, you’ll still need to update your privacy policies by April 8th. This is because your site may still show ads based on a user’s previous interactions with an advertiser, such as past visits to that advertiser’s site.


via Inside AdSense: Answers to your interest-based advertising questions.

It makes perfect sense, and is interesting to note that, as a publisher, you’re in the program at some level no matter what.  Will Google really enforce this come the firs week of April, which is to say, limiting the kinds of advertising shown on sites that have not adopted the new privacy policy or withholding checks?


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