What’s behavioral targeting worth?

March 20, 2009

 

It’s very hard to tell at this point what behavioral targeting is worth, but here’s one indication of the willingness to pay for it:

…this year, advertisers on average would pay 10 percent more for both demographic targeting and daypart targeting; they would pay 13 percent more for behavioral targeting.

 

 

via Search report shows obsession with behavioral targeting | Blog | Econsultancy.

No surprise:  there’s a lot of money at stake when it comes to tracking individual preferences, and strong forces for the adoption of profiling.  If consumers own their profile, how do they get a piece of  that value?

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