What’s behavioral targeting worth?

March 20, 2009


It’s very hard to tell at this point what behavioral targeting is worth, but here’s one indication of the willingness to pay for it:

…this year, advertisers on average would pay 10 percent more for both demographic targeting and daypart targeting; they would pay 13 percent more for behavioral targeting.



via Search report shows obsession with behavioral targeting | Blog | Econsultancy.

No surprise:  there’s a lot of money at stake when it comes to tracking individual preferences, and strong forces for the adoption of profiling.  If consumers own their profile, how do they get a piece of  that value?


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: