Here’s Google letting their AdSense sites know about the new interest-based advertising initiative. Interestingly, with a presumptoin that the privacy policies of those sites should include a specific reference to this kind of targeting. Is their view that the “notice” in the advertisement itself is insufficient?
Advertisers spend more money on campaigns that reach the right audience; helping them do that should drive more revenue to your websites. This week we’re announcing plans to provide interest-based advertising across AdSense publisher sites to help achieve that goal.
In the past, advertisers have taken advantage of contextual and placement-targeted advertising on AdSense publisher sites. With this enhancement they’ll also be able to reach users based on their previous interactions with them, such as visits to the advertiser website, as well as reach users on the basis of their interests (such as “sports enthusiasts” or “travel enthusiasts”). Over the next few months we’ll start offering interest-based advertising to a limited number of advertisers as part of a beta, and expand the offering later in 2009.
Whether the advertiser’s goal is to drive brand awareness or increase responses to their ads, these capabilities can help expand the success of their campaigns and should increase your earnings as advertiser participation increases. To develop interest categories, we’ll recognize the types of webpages users visit across the AdSense network.
Posted by Aitan Weinberg – Product Manager via Driving monetization with ads that reach the right audience – Inside AdSense | Google Groups .