Privacy groups rip Google’s targeted advertising plan | ITworld

March 12, 2009


Now we are seeing the other end of the spectrum, which is EPIC.  How come no one else is talking about Google changing position?

Google’s proposal would bring user tracking to the world’s largest ad network, said Marc Rotenberg, executive director of the Electronic Privacy Information Center. “It’s a disaster,” he said. “It’s about whether the most dominant Internet media firm should be able to exploit its access to Internet user data for advertising purposes. Google long maintained it would not do this type of advertising. Indeed, they claimed they didn’t need to and they went after others who did.”

Google privacy officials, as recently as early 2008, said they had no plans to engage in behavioral advertising. Behavioral advertising doesn’t work, Google officials said then.

Rotenberg called on the U.S. Federal Trade Commission to halt Google’s plans.

via Privacy groups rip Google’s targeted advertising plan | ITworld.

Those who are passionately against this draw the line at opt-in versus opt-out.   Setting up the ad as the notice goes a long way, but perhaps this settles not with Google agreeing to opt-in (that would cost a lot of money), but rather making the in-ad notice more prominent and meaningful.

What will the notice say?  How about “interest-based ad,” to capitalize on that naming masterstroke.  But you only have to show them periodically and more at the beginning.


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